Kerala’s first global health conference on social marketing and franchising to identify global best practices


Kochi, Dec 2: The first global health conference on social marketing (SM) and social franchising (SM) – the two emerging tools to help India achieve the universal health coverage – will begin here on December 3 with the aim of showcasing successful Public Private Partnership (PPP) and SM and SF models.

Experts in healthcare and allied areas from25 countries will take part in the three-day meet, the “Global Health Conference on Social Marketing and Franchising”, organised by HLFPPT, a not-for-profit trust promoted by the mini-Ratna public sector enterprise HLL Lifecare Ltd, with the support of Ministry of Health & Family Welfare, Indian Institute of Corporate Affairs (IICA), HLL and National AIDS Control Organisation (NACO).

Addressing a press conference here on Tuesday, Dr. M. Ayyappan, Chairman, Hindustan Latex Family Planning Promotion Trust (HLFPPT), pointed out that the meet will identify global best practices and evolve a pathway for India.

“Besides showcasing successful Public Private Partnership (PPP), Social Marketing(SM) and Social Franchising (SF) models, the global conference will also sensitise policy-makers and prospective private sector partners, identify  best practices globally and encourage cross-learning, he said.

Dr. Ayyappan said that social marketing, the best way to make behavioural change, has been limited only to contraceptives in our country. “This can be extended beyond the health sector as effective tools for reaching out” he said.

Stating that the main purpose of the conference is to work out models for affordable and quality health care, Dr. Ayyappan said that the six elements for universal health coverage include health systems and financing; essential medicine and health technologies; health workforce; health statistics and health information system; governance; and health systems service delivery.

Experts from 25 countries from Asia, Latin America, Caribbean, Middle East, North Africa and the sub-Saharan Region are taking part in the conference – the first of its kind in the world. A number of prominent voluntary bodies, including the Bill & and Melinda Gates Foundation (BMGF), the Department for International Development (DFID), UNFPA and USAID are also supporting the event.

The high-profile conclave will include keynote and plenary lectures from world renowned experts on Social Marketing and Franchising and will provide an opportunity for in-depth discussions on Monitoring & Evaluation, Quality Assurance, Health Access, Health Financing and Contraceptive for young people Satellite sessions, along with the avenues to participate in poster presentation.

Ms. Anuradha Gupta, Additional Secretary and Mission Director of the National Rural Health Mission, Additional Secretary Shri R K Jain, Additional Secretary, Shri S.K. Srivastava,  and senior officials from the Ministry of Health and Family Welfare, NRHM State directors, and officials of Health Departments in States will be among those attending the meet.

The high-profile speakers include Mr Philip D Harvey, president of DKT International; Mr Tewodros Melesse, Director General of International Planned Parenthood Federation (IPPF); Mr Matt Boxshall, Director of Health Markets, Marie Stopes International (MSI), Kenya; Dr Jyoti Vajpayee of Population Services International (PSI); Ms Marguerite Farrell of US Agency for International Development (USAID); Dr Han Win Htat of PSI, Myanmar;  Mr Simon Berry, co-founder of Colalife; Rev Dr Tomi Thomas, Director General of Catholic Health Association of India; Dr Samuel Mwenda, president of Churches Health Associations of Africa; Ms Nancy Lee of  University of Washington; Dr Juma Bharadia of Ministry of Health, Kenya; and Keith Joiner, Professor, University of Arizona.

Besides Dr. Ayyappan, Mr. Sarath Agarwal, Chief Executive Officer, HLFPPT, and Dr. Shubhra Phillips, Chief Operating Officer attended the press conference.

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